The magic of the 10×10 experience happens around the world with the hard work and dedication of a group of awesome people, largely volunteers. Key members of our team are below.

Our Directors

10x10 philanthropy. Laurence Marshbaum

Laurence Marshbaum

Co-Founder and Chairman

Laurence Marshbaum was founding Chair of 10×10 Philanthropy in 2013. Previously: founder of the Young Division of One to One Children’s Fund (London); Chair of YUJIA (London); foundation member of JCA Jumpstart (Sydney), and; chair of YJCA (Sydney).  A keynote speaker at the Nexus Global Youth Summit – United Nations (New York) and the Social Good Summit (Australia), Laurence is Portfolio Manager – Alternative Strategies for Sunsuper,  contributing to leadership in socially responsible and impact investing.

10x10 philanthropy. Julie Koop

Julia Koop


Julia has over fifteen years of experience in the funds management industry in both Australia and New York and is currently the Director of Investor Relations at Australian Private Equity firm Adamantem Capital.

Julia Koop joined the board of 10×10 in 2014. Julia was part of the organising committee for the 2016 Nexus Australian Youth Summit and has been involved in social enterprise and community development work internationally.


10x10 philanthropy. D Shand

Daniel Shand


Daniel is Chief Investment Officer of Barana Capital, an investment company that manages a diversified pool of assets in Australia and internationally. Prior to this, Daniel was Vice President (Investment Banking) at Moelis & Company. Daniel has been involved in the philanthropic community for a number of years and is passionate about driving social innovation for the next generation of philanthropists. Daniel previously sat on the Building and Capital Committee for the JCA and is part of The Observership Program Alumni.

Paul Swann


During his career Paul has held senior positions within a number of global marketing and advertising businesses. He is currently the Executive Creative Director at leading Australian integrated communications agency, Thinkerbell, which is rated as one of Australia’s leading creative agencies. His work for major clients has been highly awarded and he frequently judges at major advertising festivals. Paul has a keen interest in design and sustainability and in 2015 launched Ocean Collection which creates desirable objects from salvaged marine debris. Paul has been a member of the 10×10 Board since 2018.

Kurt McFarland


Kurt is a former investment banker who now leads finance teams in high growth organisations and is passionate about tackling the most challenging problems facing our world today. He has been involved with 10×10 since 2015 and has been the inaugural Ambassador for NSW since 2016. During this time Kurt has led more than 10 events in Sydney and has helped to refine the 10×10 model and improve its scalability as the organisation grows internationally.




Cally Scivetti


Cally is an experienced media and marketing professional who has worked across the media and advertising industry for the past 14 years.

She has extensive experience in digital, technology, TV sponsorships, business development, strategy and leadership. She currently works for Google in the YouTube team.

Cally is passionate about empowering the next generation to succeed and find purpose.



Alexandra Goodenough


Alex has over 9 years’ experience working in policy, government and corporate law. Alex excels at navigating challenging policy and legal issues and securing outcomes.

Alex is passionate about social change and helped to establish the LifeChanger Foundation in Melbourne and has undertaken years of volunteer work with the Redfern Legal Centre and the Matthew Talbot Hostel.

Alex holds a Bachelor of Laws (First Class Honours) and Bachelor of Communications (Social Inquiry) from the University of Technology, Sydney.




Anna Saboisky


Anna is a senior tax professional with over 15 years’ experience working in professional services. Anna has worked with a diverse range of clients encompassing multinationals, public and private companies, trusts and high net worth individuals who operate in a range of industries including, investment, property, information technology, entertainment and events management, automotive and share registry services.

Anna holds a Bachelor of Commerce from the University of Sydney, is a Chartered Accountant and Chartered Tax Advisor.

Anna is passionate about environmental sustainability so future generations can enjoy the best of nature for years to come.

10x10 HQ

Nici Andronicus


Nici has more than 25 years experience in marketing, events and business development in the sports, media and charitable industries. With an undergraduate degree in sports management and a recent MBA, Nici is passionate about growing the global 10×10 Philanthropy movement because together we can boost start-up and grass roots charities everywhere.

Benita Chantharath

Events and Operations Manager

Benita has a background in marketing and events with experience in media, publishing and hospitality. She has completed a bachelor’s degree in communications and a master’s degree in media. Benita is passionate about giving back and making an impact in the community – 10×10 gave her the opportunity to do what she loves full time.

10x10 Heads of Cities

Nicole Andrews – (SA)

Nicole Andrews is presently a Director for The Carthew Foundation and a mum to four girls. She holds a Bachelor of Finance from the University of Adelaide.

With a strong passion for philanthropy, she enjoys giving back to her community. Since 2017, Nicole has been on numerous 10×10 committees contributing to the success of Adelaide’s events. Taking on the head of city role in 2019 has given Nicole an opportunity to empower the younger generation and connect them to their giving circles to make positive change in the community.

Kurt McFarland – (NSW)

Kurt is a former investment banker who now works in strategy and transformation.

His involvement with 10×10 has evolved from initially attending an event in 2015 to volunteering as a committee member, assisting with sponsorship opportunities, managing a committee and now as Head of Sydney.

Kurt is passionate about 10×10’s mission to encourage philanthropy amongst young people and to support innovative charities and social enterprises.



Riley Mongan – (VIC)

Riley has a passion for helping to develop people into the best versions of themselves. He has spent the last decade travelling around the world in multiple roles from National Sales Manager, to drummer in a band on a little Thai Island.

Riley currently runs two of his own companies in the investment and sales coaching space and takes his role as Head of Melbourne for 10×10 just as seriously. Every new project he undertakes gives him a renewed energy and drive!


10x10 philanthropy. Nathan Schokker

Nathan Schokker – (QLD)

Nathan is the founder of Talio, an integrated commercial property services business.

After being invited to 10×10 by a friend of a friend in 2016 he didn’t miss a heartbeat in putting his hand up to help 10×10 with future events and continued success in Queensland.








Eddie Marshbaum – (UK)

Eddie is Co-Head of 10×10 London.  Having been involved from the outset, and originally an Aussie, Eddie has led the charge with 10×10 UK alongside Emily and Morgan, helping to reach over £200,000 raised from the first 10 events.

By day, Eddie is a sports integrity and governance consultant and also volunteers for a number of other community organisations and charities.



Morgan Kainth – (UK)

Morgan is co-head of 10×10 in the UK. By day, Morgan is a Digital Transformation & Product Strategist, startup advisor, charity trustee and champion of millennial giving.

She was drawn to 10×10 because of its innovative model, re-write of perceptions around millennials and what drives them, and it’s commitment to supporting high-impact, small charities.



Sophie Targett-Adams – (NYC)

Sophie is a passionate digital marketer, with over 8 years experience in digital advertising, working at eBay and Google.  A born and bred Londoner, Sophie moved to New York in 2017 to manage Media & Entertainment advertisers. After attending the inaugural 10×10 London event, Sophie went on to launch the US market, which has enabled her to drive the 10×10 mission of inspiring younger communities to make incremental social change for which she has a strong passion for.

Sarah Gelb – (NYC)

Sarah attended the inaugural 10×10 event in NYC,  and was inspired to get involved. She has since led 3 committees and now serves as the Co-Head of the New York market. As an event planner turned finance professional, Sarah is passionate about putting these skills to use to create events with maximum impact for grassroots charities and to encourage philanthropy in her community.



Luisa Cooper – (LA)

With nearly twenty years of creative acumen forged in global fashion and trading companies, Luisa’s career has spanned design, development and publishing. She relocated to Los Angeles in 2018 to establish 10×10 as Head of LA.

Leveraging creativity, determination and dedication with a passion for personal transformation, she now provides coaching and mentoring to those seeking more balance and greater meaning in their life. As a yoga teacher, life long meditator, marathon runner, tennis player, tea drinker, ocean swimmer, Luisa is excited to support 10×10’s growth in 2020 and beyond.

Leora Lerba – (SF)

Leora is passionate about strengthening communities to nurture and support all individuals. As a psychotherapist, she sees the benefits that a vibrant, inclusive community can have on physical, emotional and social wellbeing. Volunteering has always been an important value of Leora’s and after learning about the 10×10 model, she was determined to bring it to San Francisco. Leora is enthusiastic about encouraging others to participate in local communities and learn about how we can support one another.

Alaina McGregor – (NZ)

Alaina first became involved with 10×10 while living in Sydney and helped to organise three events as a committee member from 2015 – 2017. She then launched 10×10 in New Zealand after moving back to her hometown of Auckland in 2019. Alaina is passionate about using the unique 10×10 model to support the many grassroots Kiwi charities in need and foster a culture of philanthropy among rangatahi. Alaina is currently a Senior Communications Advisor for Southern Cross and is using her extensive background in public relations to drive awareness of 10×10 and grow it in Aotearoa.

Inna Rodchenko-Highfield – (HK)

After a career in finance in the USA, Singapore and Hong Kong, Inna pursued her passion for arts and in 2011 began working with Zand Fine Art as an art
consultant and project manager, working with private and corporate collections as well as assisting with Art Basel Hong Kong since its inception in 2013. Most recently, Inna has been heading business development for Art Central Hong Kong for 2016-2018 shows and working on private consulting projects. Inna is on the Benefit Committee of Design Trust and a patron of various not-for-profit organizations such as Para Site and Hong Kong Ballet.

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