THE PLAYBOOK
Marketing & Communications Lead
Overview
The Marketing and Communications Leads will work closely with Callum, 10×10’s Digital Marketing Coordinator, to provide creative direction to the Project Committee and aid the event promotion process. Your contributions will help grow 10×10’s global movement through planning, producing, and promoting engaging content which will be shared across the committee and 10×10’s media channels. We encourage you to create content using 10×10’s Canva account. Please reach out to Callum for access.
10×10 Brand Guidelines
Brand Colours:
Aqua – RGB 68, 217, 230 / #44d9e6
Black – RBG 000 / #000000
White – RGB 255, 255, 255 / #ffffff
Brand Fonts:
Headings – Montserrat Bold
Body – Montserrat
Utilise 10×10’s Social Media with Hootsuite
Hootsuite
Hootsuite allows users to manage 10×10’s Instagram, Facebook, and Linked In accounts.
Username & Password:
Contact callum@10x10philanthropy.com
for details
#10x10gives #10x10CITY #10x10philanthropy
Create A Marketing Timeline
To ensure a consistent, engaging, and impactful online presence leading up to our 10×10 event, we need a detailed social media timeline. This will act as our roadmap for when and what to post on our various channels. Here’s what we’ll need in the timeline:
- Type of Post: Specify whether it’s an EDM (Electronic Direct Mail), social media tile, short-form video, long-form video, or a story.
- Date/Time to Post: Set exact dates and times for each post. This helps in maintaining consistency and catching our audience when they are most active.
- Content of Post: Outline what the post will contain. For instance, is it an event teaser, a speaker highlight, or a sponsor shout-out?
- Caption/Copy: Draft a suitable caption for each post. Please be mindful of our brand voice and messaging. Note: All captions might be reviewed or slightly edited by 10×10 HQ for brand consistency.
- Review/Approval: Before going live, every post should be reviewed and approved to ensure it aligns with our messaging and goals.
Create The Event Flyer
The invitation will be distributed by the Project Committee across social channels, including 10×10 HQ socials, and will be sent to the 10×10 network via EDM. Invitations should be ready for distribution one month before the event.
The invitation should include all relevant details: sponsors, date, time, venue, organisations, Shark, food and beverages, dress code (e.g. smart casual). If not all details are confirmed, we can announce them in promotional posts when they are!
Invitations should also include 10×10’s global corporate sponsor logos, accessible in Canva (Callum can run you through this). Please be on alert for any conflicts with these sponsors and be in touch with 10×10 HQ if you see a problem.
[OPTIONAL] Create A Facebook or Linked In Event
Create An Event And Share It With Your Friends. Be sure to include all necessary details, like a link to the event page and relevant promo materials that were created in Canva.
Create Social Media Posts
Recommended social media post concepts:
SPOs:
Once the organisations have been selected, you might like to create a ‘reveal’ post, who they are, what they do and a link to each of their websites.
Shark/Dragon:
Once the Shark/Dragon has been selected, you might like to create a ‘reveal’ post, who they are, what they do and a link to their work or their LinkedIn.
Sponsors:
Other ‘reveal’ posts to be included in the lead-up to the event might be sponsors who have supplied the venue or catering, as well as particularly exciting raffle and auction prizes.
Event Reminder:
Create reminder social posts to keep the audience informed and engaged. Consider posting two weeks out, one week out, and again in the days leading up to the event. Utilising Instagram stories with an event link button can be particularly effective in this strategy.
Please send all socials posts to Callum for approval prior to posting
[OPTIONAL] Campaign Video
One of the most effective ways to generate excitement for the 10×10 event is by creating an engaging campaign video. As the Marketing Lead, your responsibility is to organise Q&A videos with each organisation, then send them to Callum for editing. Ensure filming is complete at least 3 weeks before the event for sufficient editing and distribution time.
Example Campaign Videos
Specifications For Filming Interviews With SPO Representatives:
Conciseness: Encourage responses within 10-20 seconds for engagement and ease of editing.
Format: Record in 16:9 aspect ratio (landscape) for modern device compatibility.
Lighting: Ensure proper illumination to avoid harsh shadows or glare.
Steadiness: Use a tripod for a consistent camera angle.
Framing: Frame from the waist up (preferably standing) for a professional appearance.
Sound: Use a high-quality microphone for clear audio and minimal background noise.
Background: Select a neat, non-distracting location, possibly at the charity’s premises, ensuring consistent lighting throughout the interview.
Standard Interview Questions:
1. Introduction: Briefly describe who you are/what you do.
2. Motivation: Why did you establish your organisation? “I/we established this organisation because…”
3. Impact of Donation: What impact would a $100 donation (or equivalent) have on your organisation?
4. Future Vision: Where do you see the organisation in 5 years? “In five years’ time, I see our organisation…”
5. Community Impact: What effect has your organisation had on the community?
Campaign Follow Up
When the campaign is finished, Callum will begin follow up communications – social media posts and an EDM. These posts aim to:
Announce a fundraising total.
Thank Guests, Major donors, & Sponsors for their participation in our global movement and contributions to the event.
Remind supporters of the organisations so they can stay updated about them as they grow with the valuable funds raised.
Call out for new volunteers for the next Project Committee.
On The Night – Instagram Stories
Your specific on-the-night roles will be determined by the committee. However, ensure you actively contribute to 10×10’s Instagram story by filming key moments and resharing others’ stories.
Your active participation on Instagram stories will help create a dynamic and engaging online presence for the event, furthering 10×10’s mission of supporting grassroots charities.
10x10 GLOBAL PARTNERS
We are so grateful for all of our partners who play a crucial role in ensuring we can continue to build 10×10
